Ursa Cine Immersive
The world of visual media is changing, with Immersive Video leading the way. The Blackmagic URSA Cine Immersive is a cinematic leap forward, enabling creators to put audiences right into their stories.
Unlock the Future of Storytelling with the Blackmagic URSA Cine Immersive
This isn’t your traditional cinema camera. The Blackmagic URSA Cine Immersive is a highly specialized tool, meticulously crafted to meet the demanding requirements of high-fidelity spatial content:
Native Apple Immersive Video Capture: At its core, the camera is designed for seamless integration with the Apple Vision Pro ecosystem. It captures Apple Immersive Video, an 8K, 3D video format with a 180-degree field of view and spatial audio, delivering an unprecedented sense of presence.
Dual 8K Sensors for True Stereoscopic 3D: Featuring a fixed, custom lens system paired with dual 8160 x 7200 resolution sensors, the URSA Cine Immersive captures pixel-perfect stereoscopic 3D imagery. This ensures incredibly realistic depth and dimension, crucial for a truly immersive experience.
Exceptional Cinematic Quality: With a staggering 16 stops of dynamic range and Blackmagic Generation 5 Color Science, the camera renders scenes with rich detail in both shadows and highlights, vibrant colors, and a beautiful filmic look.
High Frame Rates for Fluid Motion: Capture ultra-smooth motion with the ability to shoot 90fps 3D immersive cinema content, all recorded to a single, efficient Blackmagic RAW file.
Integrated High-Capacity Storage: Equipped with an 8TB Blackmagic Media Module, the camera allows for hours of 8K stereoscopic 3D immersive recording directly onboard, streamlining your workflow on set.
Seamless Post-Production Workflow: The new Blackmagic RAW Immersive format carries crucial lens calibration data directly into DaVinci Resolve Studio. This tight integration provides a comprehensive editing, color grading, and audio mixing environment, including a dedicated immersive video viewer for precise adjustments and direct export for Apple Vision Pro.
Robust & Connected: Built with a durable magnesium alloy chassis, the camera features extensive connectivity including 12G-SDI, 10G Ethernet, USB-C, and XLR audio inputs, facilitating professional on-set integration and rapid media offload. Content is also compatible with other leading VR headsets like Meta Quest and AndroidXR.
Free introduction
Are you curious to learn what Cinemersive is all about? Or do you want to get to know us and see what excites us about 180 video production? Reach out to book a free introduction meeting.
Beyond Traditional VR180: The Cinemersive Difference
While other cameras can be adapted for VR180 capture using specialized lenses, the Blackmagic URSA Cine Immersive is a different breed entirely. Unlike setups that combine a standard cinema camera (like a RED V-Raptor or Canon R5 C) with a dual fisheye lens, the URSA Cine Immersive is purpose-built from the ground up for immersive content.
Here’s why that matters for your project:
Integrated Perfection: Instead of adapting a lens to a standard sensor, the URSA Cine Immersive features two dedicated 8K sensors perfectly paired with custom, pre-calibrated stereo lenses. This native design ensures unparalleled precision in depth and alignment, delivering the most realistic and comfortable immersive viewing experience possible. It’s an all-in-one system designed for harmonious capture.
Streamlined for Immersive Workflows: This camera isn’t just for shooting; it’s part of a complete immersive ecosystem. It captures directly into a specialized Blackmagic RAW Immersive format, which includes crucial data that dramatically simplifies post-production. This means less time on complex stitching and calibration, and more time focusing on creative storytelling, especially for seamless integration with Apple Immersive Video on the Apple Vision Pro.
Cinematic Purity: Every aspect, from its high dynamic range to its consistent color science and fixed iris, is optimized to produce stunning, cinematic-quality immersive visuals directly from the camera, without compromise.
This dedicated design approach ensures that every frame captured by the Blackmagic URSA Cine Immersive is engineered for the highest level of immersive fidelity, setting it apart from adapted solutions.
Applications for Breakthrough Immersive Experiences
The Blackmagic URSA Cine Immersive, coupled with Cinemersive’s expertise, unlocks unparalleled creative possibilities across a diverse range of projects:
1. Client & Corporate Projects: Engage, Educate, Transform
Elevate your business communications and engagement strategies with experiences that go beyond traditional media.
Virtual Showrooms & Product Launches: Immerse clients in your products, allowing them to “experience” features and designs in a virtual, true-to-scale environment.
Next-Gen Training & Onboarding: Create highly effective, memorable training simulations for employees, from complex machinery operation to soft skills development, placing them directly in realistic scenarios.
Immersive Marketing & Events: Design captivating brand activations, virtual event spaces, or experiential marketing campaigns that forge a deeper, emotional connection with your audience.
Corporate Storytelling & Tours: Offer immersive virtual tours of facilities, highlight company culture, or present your vision to stakeholders with unprecedented presence.
2. Narrative Projects: Step Inside the Story
Redefine cinematic storytelling by inviting your audience to become an active participant within your narrative world.
Feature Films & Documentaries: Transport viewers directly into the heart of your story, allowing them to witness events and emotions with a profound sense of “being there.”
Episodic Series & Short Films: Craft intimate character studies or grand cinematic journeys where the environment itself becomes a critical storytelling element, explored from the viewer’s own perspective.
Experiential Storytelling: Develop unique narrative pieces that transcend passive viewing, fostering deeper empathy and connection through visceral presence.
3. Art(house) Projects: Push the Boundaries of Perception
Explore new frontiers in artistic expression, challenging conventions and creating profound, thought-provoking experiences.
Interactive Installations & Exhibitions: Design immersive art pieces that envelop audiences, transforming their perception of space, sound, and narrative through direct sensory engagement.
Performance Art & Live Broadcasts: Capture live performances, concerts, or theatrical works in a way that places the viewer on stage or in the audience, offering an intimate and unprecedented vantage point.
Abstract & Experimental Films: Craft visually stunning and emotionally resonant journeys that leverage the immersive canvas to evoke unique feelings and new forms of perception, pushing the very definition of cinema.
Cinemersive: Your Specialized Immersive Film Production Partner
Harnessing the power of the Blackmagic URSA Cine Immersive requires more than just hardware; it demands specialized expertise. This is where Cinemersive comes in. As a dedicated immersive film production company, we provide comprehensive wet hire services for the Blackmagic URSA Cine Immersive camera, ensuring your project benefits from both cutting-edge technology and unparalleled operational skill.
We understand the unique demands of spatial storytelling. Our highly trained and experienced camera operators are not just technical experts; they are creative partners who understand the nuances of immersive cinematography, from composition in a 180-degree field of view to optimizing for dynamic range in challenging lighting conditions.
Our Wet Hire Advantage: When you choose Cinemersive, you’re not just renting a camera. You’re securing:
Expert Operation: Our skilled camera operators bring a deep understanding of the URSA Cine Immersive, ensuring flawless capture and technical precision tailored to immersive formats.
Creative Guidance: Benefit from our team’s experience in crafting compelling immersive narratives, helping to translate your vision into a truly captivating spatial experience.
Global Accessibility: No matter where your production takes you, Cinemersive is equipped to deliver. We offer our premium wet hire services worldwide, bringing this incredible technology and our expertise directly to your set.
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Frequently asked questions
The Blackmagic URSA Cine Immersive is the world's first commercial camera system specifically designed for capturing Apple Immersive Video for the Apple Vision Pro. It features dual 8K sensors and a custom lens system to create ultra-high-resolution, stereoscopic 3D immersive content.
"Wet hire" means that when you rent the Blackmagic URSA Cine Immersive camera from Cinemersive, it always comes with one of our specialized and highly experienced camera operators. We offer this service exclusively to ensure the camera is operated to its full potential, guaranteeing optimal image quality and a seamless production process for your immersive project, leveraging our expertise in this specialized field.
Yes! Cinemersive offers worldwide wet hire services for the Blackmagic URSA Cine Immersive camera. Our team is ready to travel globally to bring this cutting-edge technology and our expertise directly to your production location, wherever it may be.
This camera is ideal for high-end cinematic immersive projects across various categories:
Client & Corporate Work: For engaging training, marketing, virtual showrooms, and corporate storytelling.
Narrative Work: For creating truly immersive feature films, documentaries, and episodic content where viewers step directly into the story.
Art(house) Work: For experimental films, interactive installations, and performance art that push the boundaries of perception and emotion.
Absolutely! As a full-service immersive film production company, Cinemersive provides a complete end-to-end solution. Beyond the wet hire of our Blackmagic URSA Cine Immersive camera and expert operators, we leverage the tight integration with DaVinci Resolve Studio to handle all aspects of your post-production needs. From editing and color grading to sound design and final delivery for platforms like Apple Vision Pro, we ensure your immersive vision is fully realized.
Partner with Cinemersive Today
Ready to lead the way in immersive content creation? Connect with Cinemersive to discuss your project. Let us bring the power of the Blackmagic URSA Cine Immersive and our specialized production expertise to your next groundbreaking immersive film.
Testimonial
Client Reviews
Cinemersive is our long term video production partner. For all kinds of clients; from big brands like Huawei to more local organisations. We are particularly pleased with the flexibilty, reliablity and resourcefulness of the team. During preperations, on set, but especially during post-production.
Quinten de Beet
Managing Director at VR Owl
